In subsequent years, the event grew and was sponsored by brands like Under Armour and Muscle Milk, and even involved other athletic programs at Brown for a few years. Initially, the money raised was donated to the American Cancer Society, before being shifted to stay in the local community. According to an October 2008 article from the Brown Daily Herald, the revamped 2007 Bench Press for Cancer raised $11,000, with year two raising over $22,500. Today, all proceeds go directly to The Miriam Hospital in Providence to support their cancer survivorship programs.
“It was amazing to be able to write that check and send it off (to the American Cancer Society) and feel like we were making a difference, but when they changed it to being local, I thought that was such an amazing move by the team,” Cashion said. “I went down to the Miriam Hospital one year to visit, and was able to see the impact it had in the local community, which was really amazing to be able to see some of those families and the impact it was having in Providence.”
“It's grown so much over the years in participation because people remember it from when they were students and were playing here,” Frisone said. “When it comes up again each year, people remember what a cool thing it was and feel the desire to contribute. We’ve made it more of a grassroots and homegrown effort with our partnership with Miriam Hospital. That has been one of the best evolutions of this. We tailor made it into making it most impactful for people right here in our community.”
Now a mother of three, Cashion has had life pull her in a number of directions since graduating in 2009, and although she has not been able to be directly involved with Bench Press for Cancer, she has made it a point to donate every single year and would love to get involved again in the future.
True to her roots, she has found time to give back to the Brown community and be a mentor to generations of Brown students after her. Cashion credits her experience in the classroom and with the football program at Brown as the springboard to working in the field of brand management after graduation, first for five years with the Patriots, and four more years with the Boston Bruins. She has returned to campus for the football program’s career days, and has been a point of contact for people like Professor Barrett Hazeltine who have students looking to get into the sports industry.
“I have loved being a mentor figure for those that are entering the industry. In the last three years I have moved out of sports, still doing brand management, but now in a different industry. It always has such a strong place in my heart and I love helping out any way that I can.”
“It turned out that my business and art degrees from Brown and my first-hand experience with Brown Football were an invaluable combination, giving me leverage to start applying to and getting traction with sports business jobs right off the bat after graduating,” Cashion said. “I think the most valuable piece to that was the network that you get, not just from being at Brown, but the football network as well. The dedication of the players and the bond that the team has, being a part of that has been incredible because before I even gradated, I was in the office of the president of HBO Sports and already talking to people at ESPN, so it was just this sort of natural foot in the door, and that in itself just opened up so many opportunities. It was really nice being accepted into that community.
“Some of my best friends are alums of the Brown Football team,” Cashion said. “I also concentrated in art while at Brown. I remember my first art show, I was really nervous that no one was going to show up. Then one of the guys on the team got everybody to rally around it and almost the whole football team showed up to support, so that community is just something that’s really built in from the beginning.
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Behind the Scenes of Brown’s Bench Press for Cancer with Yelena Cashion ‘09 - Brown University Athletics
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