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Behind the Cover: Sweatpants Forever - The New York Times

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A look at the collapse of the fashion industry and the triumphant rise of sweatpants.CreditCredit...Video by HunterGatherer

Gail Bichler, creative director: “In this week’s cover story, Irina Aleksander explores why this moment belongs to sweatpants and is fundamentally changing the fashion industry. We feel the bold yellow type plays off the humorous spirit of the image of a sweatpants flag, flying triumphantly.”

Read the cover story “Sweatpants Forever: How the Fashion Industry Collapsed”


Photograph by Stephanie Gonot for The New York Times. Prop styling: Machen Machen Studio.

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Behind the Cover: Sweatpants Forever - The New York Times
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