SportsMoney Playbook: Behind The Scenes At The NCAA Tournament - Forbes

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In this week’s newsletter: An inside look at the NCAA Tournament’s bubble environment, LeBron James’ latest investment and an update of Sacramento’s MLS plans. Plus: A fintech startup is trading sports cards like stocks.

Pro Basketball

LeBron James is expanding his investment portfolio with a stake in Fenway Sports Group, the owner of the Red Sox, Liverpool FC and Roush Fenway Racing.

Bulls forward Thaddeus Young is flexing his venture capitalist muscles with an investment in Trufan, an audience engagement platform that has two other NBA players as backers.

WNBA commissioner Cathy Engelbert has unveiled a new logo for the league's 25th season, along with a lofty set of goals.

Pro Football

Now that he's retired from the NFL, former Pro Bowl tight end Vernon Davis has a new goal: appearing in 400 movies. (He's made more progress than you might think.)

Sports Business

Backed by investors including Reddit cofounder Alexis Ohanian, Kevin Durant and Larry Fitzgerald, Alt has launched with $31 million in funding. "Basically, all it is is a platform where you can invest in sports cards as easily as investing in any stocks," the startup's CEO tells us.

Tom House, a renowned pitching expert, has coached Nolan Ryan and Greg Maddux. Now, he is looking to share his wisdom with kids 14 and under as a cofounder of the motion analysis app Mustard.

Baseball

Derek Jeter has dropped the price on his sprawling estate in Greenwood Lake, New York, to $12.75 million.

Soccer

After lead investor Ron Burkle's departure from Sacramento Republic's MLS bid, newly promoted team president Todd Dunivant has a plan to get the club back in the expansion mix.

Auto Racing

Matt Kaulig was sponsoring a Nascar team but wanted more. Well, he's got it: He's built a team of his own into an Xfinity Series power and has started racing in the Cup Series.

Golf

X-Golf, a virtual-golf and bar-restaurant concept, has plans to expand from 29 locations across North America to more than 50 by the end of the year.

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Featured Story

The Behind-The-Scenes Logistics Of Staging March Madness 2021

Putting on this year's NCAA men's basketball tournament in a pandemic bubble is indescribably challenging, with seven competition courts and 68 teams on hand—plus four team hotels, secure transportation and a convention center with 12 practice courts and six weight rooms. An official at Populous, an architectural design firm hired to help stage the event, says it will take a highly orchestrated set of maneuvers "akin to Atlanta's Hartsfield airport on its busiest day." Go behind the scenes in Indiana—read the full story here.

Hot Reads:

• March Madness Gamblers Expected To Break $8.5 Billion Record Thanks To Mobile Sports Betting
• NCAA Reveals Basketball Revenue Distribution Plan For 2021, But Impact Of 2020 Will Linger
• It's March, But NCAA, Unlike Pro Leagues, Has Yet To Budge On Legal Sports Betting
• NCAA Tournament Pools Present Growing Issue For Payment Processors As More Americans Work From Home
• Rutgers Is Making NCAA History, But Also Trying To Prove A Point
• Chef Shumu Adem's Journey From War-Torn Ethiopia To The Final Four
• What Does The Elimination Of The ACC Intraconference Transfer Rule Signal For The Future Of College Sports?

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Upon Further Review

Tiger Woods is bringing his likeness back to the digital realm through a new partnership with the PGA Tour 2K video game franchise, which helps tee up a lucrative retirement from golf. Between his endorsement deals and a growing golf-course design business, Wood has built quite the estate. It could one day rival that of another golf superstar: Arnold Palmer, who ranked fourth on our most recent list of the top-earning dead celebrities, with $25 million in 12 months. See who landed at No. 1.

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The Last Word

“There’s a lot of science behind dirt.” -Steve Swift

Nascar's Cup Series is boldly going where it hasn't gone since 1970 with a dirt race set for later this month. Unlike paved tracks, dirt needs constant attention. Steve Swift, an executive with the group that owns Bristol Motor Speedway, says the track is putting its faith in science, and a "gentleman out in California by the nickname of Dr. Dirt." Read more on Nascar's dusty endeavor here.

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SportsMoney Playbook: Behind The Scenes At The NCAA Tournament - Forbes
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