Feed More raises over $100,000 through donation matching campaign from Kroger, Heinz - rvahub.com

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This week, Feed More announced the results of a holiday matching campaign that ran from October 22 to November 22. Kroger Mid-Atlantic and Kraft Heinz each donated $25,000 towards the campaign, allowing Feed More to match gifts up to $50,000 dollar for dollar during the campaign timeframe.

In total, with the support of the community and Kroger and Kraft Heinz, Feed More raised $106,168. These funds will provide more than 400,000 meals to families in Central Virginia struggling with hunger, as every dollar donated to Feed More can produce four meals for those in need.

“It’s always great to see our corporate partners and the community come together in the name of helping their neighbors in need. This particular matching campaign could not have come at a better time as we continue to meet needs today and plan for what’s ahead,” remarked Doug Pick, President & CEO of Feed More.

To celebrate the successful campaign and thank the Feed More team for serving the community in a year where there has been a significant increased demand on the food bank due to COVID-19, Kroger treated Feed More’s main office staff to lunch on Thursday, Dec. 3 from a local restaurant, Boulevard Burger and Brew.

“We were so excited to partner with Kraft Heinz to give back to Feed More in this way. We know many people are making charitable contributions during the holiday season, and matching campaigns like this help those dollars stretch significantly further,” said Allison McGee, corporate affairs manager for Kroger Mid-Atlantic. “Being able to treat the Feed More team to lunch was a bonus. Feed More staff has worked tremendously hard this year to serve the community and we’re glad we had a chance to say, ‘thank you’ to them.”

So far this year, Kroger has donated $167,500 to Feed More. This financial support is in addition to food that is donated through Kroger’s food rescue program on an ongoing basis from local stores. Kroger also donated 4,000 plastic bags to Feed More earlier this year to support COVID-19 food distribution efforts.

“Kraft Heinz is honored to be partnering with Kroger and Feed More to help support such a great cause. Helping communities to provide meals to people in need is a core company value,” said Steven Froemming, customer retail manager with Kraft Heinz.

To give to Feed More, visit https://feedmore.org/give/.

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Feed More raises over $100,000 through donation matching campaign from Kroger, Heinz - rvahub.com
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