YouTube
The people behind the Guinness World Records used to make money by, well, selling books. But with the rise of the Internet came a decline in book sales, and so they had to create a new business model — selling publicity.
This is the story of how Guinness (yeah, like the brewery) got into the business of record-breaking, and how one Planet Money intern broke a world record involving the president of Georgia, the former Soviet republic.
Listen to the original Planet Money podcast episode here! And while you're at it, follow us on TikTok, and subscribe to our video series and podcast.
"behind" - Google News
September 18, 2020 at 07:00PM
https://ift.tt/3kuFULQ
The Surprising Business Model Behind Guinness World Records - NPR
"behind" - Google News
https://ift.tt/2YqUhZP
https://ift.tt/2yko4c8
Bagikan Berita Ini
0 Response to "The Surprising Business Model Behind Guinness World Records - NPR"
Post a Comment