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The 'Moneyball' Firm Behind Your Chicken - WSJ - The Wall Street Journal

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When Brian Snyder looks at a bag of chicken nuggets, he doesn’t see dinosaurs. He sees numbers—data detailing the nutrition and quantity of the feed the birds ate, and how much it cost for workers to slice each pound.

Snyder runs a company that has become a critical player in the meat industry, despite raising no livestock and running no plants. The company, Agri Stats, gathers and synthesizes reams of data that it uses to help meatpackers make decisions based on spreadsheets, versus managers’ gut instincts. 

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The 'Moneyball' Firm Behind Your Chicken - WSJ - The Wall Street Journal
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